Of all the recent retrospectives of the late Steve Jobs, the one that has had the most impact on me contained the observation that he “hated traditional market research”. It was a comment made by one of the guests (advertising consultant, Cindy Gallup) on the public radio show “The Take Away” on Friday, October 7. You could hear the entire recording here. Mr. Jobs believed that successful marketing and production must be customer centered, but that consumers don’t really know what they want.…